Steve asked: Humor is something that all of us like.Isn’t it? And when it comes to ad off-course each of us want to see ads that make us laugh.Comedy has been a very powerful tool of spreading serious message since ages. The most humorous theme is the most memorable one.Many of the most popular ads center on funny things.
Audiences want to be entertained.If you can entertain the audiences besides throwing your message,no one can stop you from making a successful advertisement.People always prefer funny commercials than factual or serious one.In fact funny ads can influence people more than anything else.
Whether in TV or radio,banner or advertising magazine humorous ads are more easily remembered by people and the purpose of the ad is half done here because one of the main aims of an ad is to make people remember the market presence of a company and its products or services.
Making a funny ad is very challenging. You need to make sure that the humor is appropriate for the product and it should also be fitting the target audience.While making a funny ad you should remember that humor should come naturally.If you force people to laugh it will not work,rather will have a negative effect on the audiences’ mind.
The most important objective of an advertisement is to convey the message clearly.Your ad might be funny but it should not overshadow the message of that ad.If people only laugh at the ad and forget the real message then what is the use of putting such efforts.Another important thing is that you should make an ad that is funny,not obnoxious.
If you follow advertisements regularly you will notice that most funny ads are of products that are quite inexpensive and need least thought to be bought.Such products can include toys,food,candy and so on.
Have you watched the new ad by Castrol – “Car in a Tank Offer”? Isn’t it funny to see that all your neighbors are competing to get your car to go the petrol pump and buying petrol for your car to get lucky enough to win a car? People like the funny elements and so they remember the ad more easily.
It is true that sense of humor differs from one person to another.What you consider funny your friend might find awful.But there are some common elements that make all of us laugh.If you writing a copy see whether your copy is making you laugh? If it is doesn’t then be sure that no body else will laugh at it.It is very important for you to appreciate as well ascriticize yourself.
While making an ad you should remember that the funny elements in the ad of a food product and in a software product will be different.If you have a specific target audience then your ad should be more customized.General humor can be applicable for wider audience.It is not difficult to find humorous elements if you carefully notice universal life experience.
Instead of directly affecting repeat purchase funny ads improve brand image.But you need to revise them from time to time since old jokes seem to be boring after a certain period of time.You should always keep your advertising interesting.
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